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Kelly Rose Hall, Founder of Clayton Rose Group, IOM, CCE, MBA
About Kelly Rose Hall

Nearly four decades inside chamber and association leadership. Now I help yours.

Kelly Rose Hall is the founder of Clayton Rose Group. She has run the rooms, navigated the boards, and defended the budgets, and now advises chambers of commerce, trade associations, and member-driven nonprofits across the United States on the work that actually moves an organization forward.

  • IOM
  • CCE
  • MBA
  • Canvas Creek Coach
  • UH Foresight
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Why this work, now

The future will not slow down.

Organizations are facing increasing complexity, faster change, leadership turnover, workforce disruption, technological acceleration, and growing pressure to adapt.

Many organizations are still relying on leadership and planning models designed for a more stable environment.

Clayton Rose Group was built to help organizations strengthen their ability to anticipate change, align leadership, and make more intentional strategic decisions in uncertain environments.

The story

From inside the room to the work that comes next.

After leading chambers of commerce and organizations through periods of growth, transition, advocacy, strategic planning, and community change, Kelly Rose Hall recognized that many leadership teams were struggling with the same challenge:

How do organizations prepare for a future that is changing faster than traditional planning models were designed to handle?

"Strategy that survives contact with the board isn't written in a deck. It's owned by a room that decided together."

That realization became the foundation for Clayton Rose Group.

Today Kelly advises boards, executive teams, and organizations across the United States from Longview, Texas, pairing nearly four decades inside chamber and association leadership with formal training in strategic foresight, executive coaching, and organizational psychology.

What's behind the work

Credentials that map to the work.

Every credential listed below was earned because the work demanded it. Together they form the toolkit Kelly draws on when an association is figuring out what kind of organization it actually wants to become.

  • Certified Chamber Executive

    CCE
    Association of Chamber of Commerce Executives (ACCE)

    The highest professional designation for chamber-of-commerce leaders in North America, earned through years of operating-level chamber experience.

  • Institute for Organization Management

    IOM
    U.S. Chamber of Commerce Foundation

    Four-year executive leadership program for association and chamber professionals. Signals applied training in the work, not just academic familiarity with it.

  • Master of Business Administration

    MBA
    Graduate business school

    Strategy, finance, and organizational behavior framed at the level boards actually operate at, translated for the association context.

  • Canvas Creek Certified Coach

    Canvas Creek
    Canvas Creek

    Formal executive-coaching credential. Lets Kelly run one-on-one work alongside cohort workshops when participants want deeper individual development.

  • Foresight Practitioner

    UH Foresight
    University of Houston Foresight Program

    Structured training in scanning, scenario work, and strategic foresight, the disciplines associations need to plan beyond the next renewal cycle.

What's keeping me curious

Three things shaping the work right now.

Working on

The next-generation member problem

How associations actually become relevant to leaders under 40, not through programming gimmicks, but through governance, voice, and value that matches what the next generation is buying.

Reading

A return to first-principles strategy

Returning to the strategy classics. The work that holds up is the work that names the decision before it names the framework.

Practicing

Listening as a leadership discipline

Most strategic missteps Kelly has watched were not analytical failures. They were listening failures. She is practicing slower discovery conversations and asking the second question more often.

Kelly Rose Hall at an association event
Off the clock

Longview, on purpose.

Kelly lives and works in Longview, Texas, close enough to major Texas metros to travel easily, far enough to think clearly. The pace of East Texas is part of the work, not a workaround for it.

When she is not in a board room, she is usually walking, reading, or in conversation with the small circle of association leaders she keeps as her own thinking partners. The work she does for clients is the work she keeps doing on herself.

Want to work together?

Schedule a 30-minute discovery call. No deck. Just a conversation about what your association is trying to become.

Schedule a conversation →